The latest supermarket buying limits and rules in Aldi, Asda, Iceland, Morrisons, Lidl, Tesco Sainsburys and more


As coronavirus rates have increased across the country and the government has introduced tighter restrictions, another unwanted trend seen when the virus first struck has sadly returned. The government’s warning this week that the country is at a “perilous turn” and its announcement of new restrictions for England has led some customers to re-stock.

Shoppers have been seen racking up some items over fears that a second full lockdown will be implemented in the country, with images of empty toilet rolls and shelves of pasta emerging from some supermarkets.

To combat this behavior, some supermarkets have introduced limits on the amount of certain products that people can buy.

Morrisons was the first major UK retailer to introduce restrictions on Thursday and other supermarket chains have since followed suit.

See the list of Covid restrictions and rules for each retailer below.


Morrisons became the first major retailer to implement rationing restrictions on Thursday.

The Bradford-based supermarket giant announced a three-item limit on most cleaning products as well as paper towels and Calpol to ensure they were “available to everyone.”

They have also reinstated rationing of essentials such as toilet paper, hand sanitizer and soap in its stores.

They also have limited sales of flour, rice, and oil sold in its global food aisle, which tend to be larger sizes.

Morrisons said the restrictions would be posted around the edges of shelves at checkouts.


Aldi CEO Giles Hurley said: “I want to reassure you that our stores remain well stocked and ask you to continue shopping carefully.

“You don’t have to buy more than you usually would. We have remained open to our customers throughout the pandemic and will continue to make daily deliveries, often multiple times a day, for all of our products.

“We also know that many of our customers still need additional support. For these vulnerable customers, rest assured that the measures we have introduced to give you safe access to affordable food, such as early hours of operation Monday through Saturday, will continue. “


Asda said it hired 1,000 new security guards at its stores as it introduced a host of new measures, but restrictions on number of purchases were not among them.

A spokesperson for Asda clarified, “We see no evidence of a change in customer behavior.

“We currently have good availability in our stores and the same can be said for our online slots so we will not comment on panic buy preparations as we are not seeing any panic buy so we are not putting no product limits for the moment. ”


The Co-Operative group has not made any statement regarding restrictions on products in its stores.


Iceland’s managing director told the BBC he was urging buyers to “calm down and continue as usual”.

Richard Walker said his supermarket chain is not currently considering limiting shopping on any line. He said there had been a slight uptick in interest in “usual suspect products” like the toilet roll, but it was “nothing like the last time”.

Mr Walker said that in March and April this led to elderly and vulnerable people, as well as NHS workers, being left with empty shelves. He described panic buying as a social divisor, an option only for those who can afford it.


Lidl is a low-cost supermarket and considered a rival to Aldi, just outside the traditional “Big Four” supermarkets in the country.

He tells customers, “Our stores are restocked every day. That item you want to buy “just in case” might be essential for someone more vulnerable who cannot visit the store multiple times.

“We currently have no product shortages and have good availability in stores. As such, there are no restrictions on any of our products. “


A spokesperson for Sainsbury’s said: “We are not currently restricting products. Customers can continue to shop safely and with confidence in our stores, where they will see that we have good availability. “


SPAR has not yet made a statement on the issue of product restrictions in its stores.

There are plenty of ways to stay up to date on all that is happening in Yorkshire as our reporters work day and night to bring you the latest news.

We have our YorkshireLive app which is fully customizable and means you will only receive the news that matters to you.

And we also send daily newsletters that bring the best news and features straight to your inbox.

You can register very simply by entering your email address in the box at the top of this article, just below the image.


Britain’s largest supermarket chain said on Friday it was limiting purchases of flour, pasta, baby wipes, antibacterial wipes and toilet paper to three items per customer.

Additionally, Tesco restricts the online purchase of other items, including canned rice and vegetables.

The retailer said the limits were introduced “to ensure that everyone can continue to buy what they need”.


Waitrose has yet to announce any statement on the restrictions in place at their stores.


Please enter your comment!
Please enter your name here