Tesco asks buyers to weigh their food bins to help reduce waste | Business


Consumers are being urged to rummage through their trash cans to weigh and record their daily food waste, in an ambitious trial that aims to reduce the mountain of 6.6 million tonnes of food thrown away by UK households each year.The UK’s largest supermarket, Tesco, has partnered with the environmental charity Hubbub to conduct the six-week experiment in which families will receive advice on meal planning and food storage, as well as recipe tips for using leftovers.

The results from 55 households will be used by Tesco and Hubbub to offer practical tips and measures to help reduce food waste, which, in addition to its negative environmental impact, typically costs a family of four around £ 60 per month. . The UK has signed a sustainable global goal of halving food waste by 2030.

The lawsuit comes at a time when the UK lockdown has led to a dramatic change in the country’s shopping and cooking habits. A new poll of around 2,000 adults for Tesco found that 67% now have a different opinion of food. Almost a third of those surveyed (29%) said the pandemic had caused them to value food more.

“Lockdown has resulted in the biggest change in the country’s eating habits in generations, and many of us have experienced shortages for the first time,” said Aoife Allen of Hubbub. “Reducing food waste has proven to be a stubborn challenge and we are a long way from the goal of halving food waste.”

Supermarkets have come under fire for wasting food in their supply chains that could be diverted to food banks. Tesco was the first to release its figures.

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In 2018, Sainsbury’s scrapped a £ 10million scheme to cut food waste in half after a year-long trial in a Derbyshire town produced disappointing results.

The Waste Less, Save More experiment is well below its target of 50%, with households only reducing waste by 9% while telling Sainsbury’s that the issue was not a priority for them.

However, the lockdown raised new challenges, and in July, the government waste advisory body, Wrap, said self-reported food waste had risen by 30%, reversing progress made at the start of the pandemic as consumers were throwing away less food while remaining confined to their homes.

In Tesco’s research, 35% of people said they reduced their food waste during the lockdown and 75% said they had maintained it since the restrictions were lifted. Almost two-thirds (61%) cooked with leftovers each week, while 32% planned meals, and almost a quarter (22%) cooked in batches and freeze more.

Only 3% of those who reduced food waste during the lockdown said they had no plans to continue these new habits in the future.


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