SUPERDRUG sparked an argument by launching sanitary napkins for “a person who is menstruating” rather than “women”.
The non-sexist Luna range is the first to adopt a “more inclusive” language on packaging.
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The wording on the box states that the pads, which are made from organic plant-based materials, were created to “be suitable for you as an individual”.
It comes after JK Rowling criticized an article that used the phrase “menstruation.”
Harry Potter author, right, tweeted: “I’m sure there was a word for these people.
“Someone is helping me. Wumben? Wimpund? Woomud?
When photos of the Superdrug line appeared online, others were in trouble.
One of them wrote, “If you are having your period, I’m pretty sure you’re female.”
Another said: “A woman has her period. Men don’t.
One of them joked, “Wait until @jk_rowling hears about it. “
Others were in favor.
One of them tweeted: “I am so impressed with Superdrug.
“Not only are their own branded Luna towels completely herbal, but on the back it says ‘a periodical person’.”
Another hailed him as “brilliant!”.
“We don’t care about being trolled because we’ve proven that size doesn’t matter”
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Superdrug said: “We wanted Luna to be as inclusive as possible.
“We knew there could be customers in this line who are currently transitioning from one gender to another or who identify as non-binary but still have their period, alongside the women who use the products.
“So we felt ‘person’ was a more inclusive name than ‘woman’.”
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