“Solskjaer must be a very good seller! – Cole reveals why Man Utd can’t attract big stars like City and Liverpool

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The Red Devils are still looking to strengthen themselves before the transfer window closes, although they look set to miss the first goal Jadon Sancho

Andy Cole believes Ole Gunnar Solskjaer has a tough job to do trying to persuade high-quality players to sign for Manchester United as he warns his former club against panic buying.With 10 days to go before the window closes, club chiefs continue to work on deals to strengthen the squad, with a right forward, left-back and center-back on the shopping list.

While they’re unlikely to land three signings in just over a week, there is hope that at least one new addition can be made to strengthen Solskjaer’s squad.

Cole, however, believes the Norwegian’s task is made difficult by the success of Manchester City and Liverpool, with the players apparently against the idea of ​​a move to Old Trafford during the club’s rebuilding.

He said Goal: “To try to close the gap on Liverpool and Manchester City, they are going to have to stop buying to improve. At the moment, they are competing for the same type of players. It is a double-edged sword. ”

“When Manchester United dominated, all the best players wanted to come to Man United and they wanted to come for a reason, because they had the opportunity to win and that’s what it is about.

“When you don’t have the opportunity to win, you’re not going to say you’re going to Man United if Liverpool or Man City are interested. Instead, you go to one of those clubs where you can win stuff. .

“It’s the toughest sale for Ole right now, saying, ‘I think you should sign for Manchester United instead of Man City or Liverpool because we’re building for the next two to three years and then in the next two to three years, we could win the league. For me, if I was a gamer, I would think “am I two or three? “

“Or do I want to start winning things every now and then in three years if I’ve won it three times and then they come for me so I could consider moving then.” To convince players at the peak of their playing career to join a club and a project that will take two or three years, you have to be a very good salesperson. ”

Jadon Sancho remains Solskjaer’s top goal, but with Dortmund firm on their stance that the England international stays put – and there is still a gap between the player’s assessment by the two clubs – it will be difficult to clinch the winger this summer.

And Cole believes the task of landing the 20-year-old is made all the more difficult by Sancho not pushing to leave the Bundesliga giants.

“Of course new faces are changing things, but I’m looking at where we’ve been in the last few years and we’ve come to a point where we’re making signings that wouldn’t improve us,” he added.

“Lots of players have been recruited but in the end the majority of players are no longer at the club, so you ask yourself the question” are we buying the right players? Because it didn’t work for some reason.

“Sancho hasn’t made a fuss in trying to force a move to United. If he did that, I would turn around and think this kid really wants to go.

“From the outside looking inside it looks like he’s thinking ‘yes I’m going to continue with things in Dortmund, I’m not really worried about that.’ So, does he really want to come? Previously, when people wanted to come, the player would say “I want to go”. We have two weeks left of the window and all this time [up to now] Nothing happened. He doesn’t try to push it. ”

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