Sir David Attenborough first took to Instagram to help spread his environmental message.
“I’m making this move… because, as we all know, the world is in trouble,” he said in his first video post on the social media platform.
“The continents are on fire. Icebergs are melting. Coral reefs are dying… The list goes on, ”he continued.
Less than an hour after its first message, the veteran broadcaster had already gained more than 200,000 subscribers.
“Saving our planet is now a communication challenge,” he said.
Tennis player Sir Andy Murray and coach Joe Wicks were among those who posted welcome messages.
Sir David said he would use the platform to share videos explaining “what the problems are and how we can fix them”.
Concluding his post, the 94-year-old urged viewers to “join me – or as we used to say in those early days of radio, stay tuned.”
Frequent associates Jonnie Hughes and Colin Butfield will help manage the account and its various technical aspects.
“Social media is not David’s usual habitat,” they wrote in a post accompanying the naturalist’s intro video.
Sir David’s Instagram debut precedes the release of Netflix’s latest book and documentary, both titled A Life on Our Planet.
The film sees him reflect on his career and the decline of the planet’s environment and biodiversity that he has observed firsthand.
At 12:00 BST Thursday, the UK’s favorite natural world specialist had registered more than 470,000 subscribers.
It remains to be seen, however, whether it will improve on Jennifer Aniston’s impressive debut on the platform last October.
The actress drew nearly five million subscribers in 12 hours after posting a selfie with her fellow cast members Friends.
Earlier this year, Dwayne “The Rock” Johnson was named the celebrity believed to be able to charge more than anyone for a sponsored Instagram post.
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