Reese made a breakfast cake so you can have dessert in the morning

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The confectionery company is launching a Peanut Butter and Chocolate Snack Cake, which is billed as a “mid-morning snack”. The product will be presented in a two-cake pack priced at $ 1.99 and officially hit stores nationwide in December, joining a wide range of Reese products, including Reese’s Puffs breakfast cereal.

It may sound like a recipe for a morning sugar spike and a subsequent sugar crash. But you’re not alone if you crave sugar before lunch, according to a study cited by Reese: 83% of adults in the United States say they indulged in dessert before noon last month, according to a SightX survey , a market research software. company.

“We wanted to create the perfect treat for Reese fans to satisfy that mid-morning sweet tooth,” Mike Orr, Brand Manager of Grocery and Snack Brands at Reese’s Owner Hershey (HSY), said in a press release. “We know that sometimes you just don’t want to wait for lunch.

Reese isn’t the only brand capitalizing on the fact that more Americans are eating at home during the pandemic in difficult times. Kraft recently renamed its Kraft Macaroni and Cheese Dinner to add the word “breakfast” to the box, hoping the label would take away some of the shame associated with parents serving their kids easy-to-eat foods. prepare without breakfast in the morning.

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