Philippa York: Silence is not golden for Ineos’ failure at the Tour de France


One lesson that many dominant characters learn the hard way is that despite the importance of winning if you want to be truly loved by fans, it’s important to be graceful in defeat. It’s something even five-time Tour de France winner Bernard Hinault learned, or at least pretended, but at least he understood that there was an effort to be made. Reluctantly or not.If this is a trait that even the most viciously competitive characters can possibly come up with, you’d think those who are known to say they’re going to be open, transparent, and doing things in a modern way would have embraced the idea from the start. . You could define it as a communication strategy that shapes the narrative, but let’s not be condescending to Dave Brailsford and his Ineos team.


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