Production of the holiday shaped candies was suspended in the spring as the coronavirus spread statewide. Limited production resumed in mid-May with protocols in place to protect employees, Just Born said.
“This situation has forced us to make the difficult decision to forgo the production of our seasonal candies for Halloween, Christmas and Valentine’s Day in order to focus on meeting the overwhelming expected demand for Peeps for the upcoming Easter season. , as well as our everyday candy, ”the company said.
Easter is one of the busiest and most important times of the year for pastry chefs, as kids – and adults – use the holidays as an excuse to indulge in candy eggs and chocolate bunnies.
Just Born, who has been in business since 1923, said his other seasonal sweets are expected to hit store shelves by Halloween 2021.