His role as adviser to Roman Reigns: “This is the opportunity 33 years after the start of my career as an interpreter to redefine myself, to reinvent myself and to completely reinvent myself. I am now the tribal chief’s special advisor, a role I have never played. I was a manager. I was an agent. I have been a lawyer. I was the CEO of the Dangerous Alliance. I was an executive producer at ECW. I was the executive director of Monday Night Raw. I have been managing director of several brands. It’s a completely different role for me. It’s the way I look at it and approach it, and it’s a whole different dynamic than I’ve ever had with any other talent.
The differences between Brock Lesnar and Roman Reigns: “With Brock Lesnar, I started out by advocating for the next big thing, an NCAA Division I champion. We were tied together at the hip on his way to the top. It’s not that. Roman Reigns has been established as the Supreme Act for eight years, and it is I who am cast into the ocean of darkness. Roman Reigns saved me. We are not navigating its trajectory upwards. Our main goal is to keep it fresh, relevant and invigorated, and to make this presentation transparent. It’s exhilarating, even for someone who’s had a wrestling career dating back to being a photographer in Vince McMahon Sr.’s Madison Square Garden locker room.
Did Lesnar know that Heyman works with Reigns: “Brock Lesnar is very aware that I work with Roman Reigns. There shouldn’t be any confusion here. Brock Lesnar rightfully does whatever Brock Lesnar wants to do. Brock Lesnar’s name does not lack box office appeal. If and when Brock Lesnar wants to capitalize on this box office appeal, his name will resonate in the headlines when he decides to return to the ring.
His personal story with Roman Reigns: “If you look at the backstory, it all makes sense. From day one, I pontificated the greatness of Roman Reigns. There was a time before WrestleMania 31 when it was Roman Reigns against Brock Lesnar for the title. And I said, at any time, my money is on Roman Reigns. Roman Reigns at his peak against Bruno Sammartino at his peak? My money is on Roman Reigns. Roman Reigns vs. Ric Flair, both in their prime? My money is on Roman Reigns. Reigns vs. Hulk Hogan? Reigns vs the Rock? Reigns vs. John Cena? Put whoever you want against Reigns, and I’ll take Reigns – and I said that half a decade ago.
The value of the marquee on Reigns and Heyman: “With all humility aside, this is the biggest move WWE can make with their talent at the moment. We have the still young WrestleMania main player who just hit his best main tournament, the undisputed No.1 star in WWE, and he was out for seven months. Didn’t even participate in WrestleMania this year. Now he’s ready to come back, and he’s coming back with someone who’s on top and has been associated with top artists for 30 years. However you define me as a manager, lawyer, supporting spokesperson, and now special advisor to the Tribe Chief, I have been with more WWE and Universal Champions than anyone. And now these two acts come together for the first time.