A study by the University of Bath, Bourgogne Franche-Comté University and Ipsos found that more and more French and Germans are open to meatless diets. The study also found that many people in both countries would consider eating cultured meat.
Acceptance of meatless diets has been strongest in Germany, where meat consumption has been declining for a long time. 31 percent of Germans are reducing their meat consumption and only 45 percent have identified themselves as full meat eaters. It is the first time that those who do not limit meat are in the minority.
58% of Germans said they would be willing to try cultured meat, with most of them willing to buy it themselves.
Progress has been slower in France, where there is a strong tradition of meat consumption. However, 26% of French people are now on a low-meat diet and 44% said they would be ready to try cultured meat. While 69% of people still identify as full meat eaters, almost half of them plan to reduce their meat consumption in the future.
Tradition may not be the only factor – France has powerful agricultural lobbies that have succeeded in banning the use of terms such as “sausage” and “milk” to describe vegan products.
Cultured meat is on the rise across Europe. Last week, Dutch company Mosa Meats raised € 55 million in funding, after slashing production costs 88 times. And in the United States, the University of California at Davis just received a $ 3.5 million government grant for cultured meat research.
“The normalcy of meat eaters being the majority is being reversed as more people turn to plant-based diets,” lead researcher Chris Bryant told Phys.org. “Developing better and better alternatives, including cultured meat, only makes this transition easier.”