Starting September 8, McDonald’s will be adding Scott’s favorite meal from the fast food chain – a quarter pound with cheese, bacon and lettuce, medium fries with barbecue sauce, and a Sprite – to the menu for $ 6. . It will be available until October 4.
Scott and McDonald’s confirmed the deal, first reported by Business Insider on Thursday.
—TRAVIS SCOTT (@trvisXX) September 3, 2020
In addition to advertising the meal, McDonald’s said in a press release that the Scott’s Cactus Jack label had designed custom t-shirts that McDonald’s employees would wear during the promotion. McDonald’s said the company and Scott “will explore possibilities to support charities during the month-long program.”
McDonald’s chief marketing officer Morgan Flatley told Business Insider the fast food chain started thinking about teaming up with Scott over a year ago, in part because the company knew the rapper was a fan of the channel. The partnership with Scott marks the first time McDonald’s has put a celebrity’s name on its menu since Michael Jordan in 1992.
“His ability to see where the culture is going and to have a hand in what the culture is going to is really unique,” Flatley said in an interview Friday. “Then you associate that with its huge number of followers and fans, its social media footprint and… 3 billion feeds. He just has an incredible audience. ”
The partnership has sparked some controversy within McDonald’s, with some franchisees opposing a deal with the rapper. These franchisees felt that a deal with a rapper known in part for his explicit lyrics was a departure from the channel’s more family voice.
Flatley told Business Insider that many other franchisees and employees were excited about the deal and that in a chain as large as McDonald’s, differing opinions were the norm. Partnering with Scott is key to staying relevant and appealing to younger clients, she said.
According to Flatley, people under 34 are “getting harder and harder for brands to reach.”
“The way they interact with the media is different,” Flatley said. “They seek recommendations far more than any other generation. They depend a lot on social media. They depend a lot on their friends. “