Louis Vuitton releases face shield with gold studs to protect luxury buyers from coronavirus

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Written by Alaa Elassar, CNN

With no end in sight to the coronavirus pandemic, it looks like wearing face protection is here to stay.

But who says it has to be a fashion killer?

Louis Vuitton is launching a luxury face shield designed to keep fashionistas both stylish and healthy in these uncertain times.

“The LV Shield is an eye-catching helmet that is both stylish and protective,” the French couture brand said in a statement.

The shield changes from light to dark in the sun, protecting wearers from the sun. It also features golden studs engraved with the Louis Vuitton brand name and a monogrammed elastic band. The visor can also be worn upward like a classic visor cap, Louis Vuitton said.

Pricing hasn’t been announced yet, but as a high-end fashion brand, it’s unlikely to be cheap. Other Louis Vuitton hairstyles, including hats and sunglasses, sell for hundreds of dollars.

The face shield will be sold online and in select Louis Vuitton stores starting October 30.

In April, Louis Vuitton joined the global effort to make personal protective equipment to support healthcare workers on the front lines of the pandemic. The company said it had reassigned several of its workshops across France to “produce hundreds of thousands of non-surgical face masks” for health workers.

The brand also said it was donating thousands of hospital gowns to six Paris hospitals in urgent need of protective equipment.

The Centers for Disease Control and Prevention does not currently recommend the use of face shields as a replacement for masks because the level of protection they provide is unclear.

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