Toy company Lego will start phasing out plastic bags in its packaging from 2021, as it moves towards recyclable paper bags.
Lego said it has received letters from children asking it to remove single-use plastic and become more sustainable.
He said he would invest up to $ 400m (£ 310m) over three years to improve his sustainability efforts.
And UK supermarket chain Iceland is also pushing for less plastic in retail products.
“As a company that sees children as our role models, we are inspired by the millions of children who have called for more urgent action on climate change,” said Lego Group CEO Niels B Christiansen.
“We have received many letters from children about the environment asking us to remove single-use plastic packaging,” he added.
The toy company will start phasing out single-use plastic bags in Lego boxes to pack bulk bricks next year, when it tests recyclable paper bags.
It’s part of Lego’s ambition to make all of its packaging sustainable by the end of 2025.
“Children liked the paper bags tested in 2021 because they were environmentally friendly and easy to open,” added Christiansen.
In 2015, Lego set a target to manufacture its products from sustainable materials by 2030. As part of this commitment, it will expand the use of bio-bricks, such as those using sugar cane as component.
Retailers are under increasing pressure to reduce their use of plastic bags and packaging.