Lana’s Instagram posts led Vince McMahon to ban WWE Superstars from third-party platforms

Earlier today, Wrestling Twitter exploded after Wrestling Inc. reported that WWE banned its wrestlers from engaging on third-party platforms like Twitch. The company believes WWE Superstars using their names and likeness on these platforms is brand damaging.Wrestlers have been urged to end their activities on these platforms within the next 30 days. Now Wrestling Observer Radio’s Dave Meltzer reports that the ban came in light of WWE superstar Lana promoting an energy drink on her official Instagram account.

Here’s what Meltzer had to say about the situation:

The straw that broke the camel’s back was CJ Perry’s Bang Energy drink ads.

Lana has been promoting ‘Bang Energy’ drinks on her Instagram account for some time now, and there are a series of posts made by her promoting the product over the past few weeks.

Here is the transcript of the letter Vince McMahon sent to WWE Talent, via Fightful:

“Continuing my comments from last Sunday regarding the reinvention of our product, it is imperative that we promote and protect our brand in every way imaginable. Some of you engage with outside third parties using your name and likeness in a way that harms our company. It is imperative that these activities end within the next 30 days (by Friday October 2). Continuing violations will result in fines, suspension or termination at WWE’s discretion. These actions are necessary to rebuild our brand as we enter the next phase of WWE growth.

Lana and several other WWE Superstars have social media handles on YouTube, Twitch and other major platforms

Lana is very active on her official YouTube channel and regularly promotes brands on her Instagram account. After the report was published, several Superstars as well as former wrestlers expressed their disappointment about it on social media. Former WWE Superstar Paige then changed the name of her Twitch channel from OfficialPaigeWWE to SarayaOfficial. We will keep you posted on the situation as more reports come out.
Posted Sep 05, 2020, 10:52 AM