Fred Perry kills his black polo shirt with yellow tipped, denounces the fascist appropriators


Fred Perry’s polos are the finest polo shirts, a classic English design that can be found in countless variations and colors. But the company, founded by the working-class son of a Socialist MP and a Jewish friend, saw its most famous cut – the black shirt and double-ended yellow double-ended – adopted as a uniform by the Proud Boys, the gang based violent fascist street. by Gavin McInnes. The Proud Boys are back in the news, and Fred Perry has had enough. The company today announced that it had ceased production of the black / yellow / yellow some time ago, and issued an unusually strong and unequivocal denunciation.

It’s incredibly frustrating that this group has appropriated our black / yellow / yellow double-ended shirt and subverted our laurel wreath for their own purposes. …

The Fred Perry shirt is a British subcultural piece of uniform, adopted by various groups of people who recognize their own values ​​in what they stand for. We are proud of his lineage and what the laurel wreath has stood for for more than 65 years: inclusiveness, diversity and independence. The black / yellow / yellow double-breasted shirt has been an important part of this uniform since its introduction in the late 1970s, and has been adopted from generation to generation by various subcultures without prejudice.

Despite its lineage, we have seen that the Black / Yellow / Yellow double-breasted shirt takes on a new and very different meaning in North America due to its association with the Proud Boys. We must do our best to end this association. So we have made the decision to stop selling the Black / Yellow / Yellow Double Tip Shirt in the US from September 2019, and we will not be reselling it there or Canada until we are happy with it. the end of his association with the Proud Boys.

To be absolutely clear, if you see any Proud Boys materials or products featuring our laurel wreath or items related to black / yellow / yellow, they have absolutely nothing to do with us, and we are working with our lawyers to prosecute. any illegal use of our mark.

A rare exhibition of anti-fascist backbone for a large corporation. I’m going to buy a Fred Perry polo shirt today.


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