- Preparations are on track as France 2023 embarks on a journey to connect with local communities and showcase the tournament’s positive impact
- Rugby World Cup 2023 will set new standards for social responsibility, inclusion and sustainability for a major rugby event
- Launch of a new landmark brand identity during the distinctive “We Love 2023 Tour” which will visit 24 cities from September 8 to October 12
- SNCF named official sponsor of Rugby World Cup France 2023
September 8 marks three years before France will host the 2023 Rugby World Cup and to celebrate this milestone, the France 2023 organizing committee has announced details on how the flagship event will be the event of most socially responsible and sustainable rugby of all time.
Speaking at the launch of the ‘We Love 2023 Tour’ in Paris, France 2023 Rugby World Cup CEO Claude Atcher pledged that the tournament will have a positive impact on society, setting new standards for social inclusion, community engagement and environmental protection for a rugby event as the world presses the reset button after COVID-19.
Atcher said: “France 2023 has adopted a vision: to have a positive impact for rugby, the planet and France by offering a responsible event that responds to the challenges of today and tomorrow. The 2023 Rugby World Cup will be more than a sporting event. It will leave a legacy.
World Rugby chief executive Brett Gosper applauded the plans, which will see France 2023 take a leap forward from the exceptional results achieved in Japan 2019, which attracted two million new participants to the sport, reached a 99% participation rate and established a new participation in the fanzones. record $ 1.13 million and produced a record national economic impact of £ 4.3 billion.
“In a world of change and uncertainty accelerated by the global COVID-19 pandemic, it is important that major events are not just a cathedral of sport, a showcase of world-class performance, but a symbol of unity , diversity and change.
“The Rugby World Cup is no different. 2023 will mark a new era. It’s no longer just about what France can do for the Rugby World Cup, but what the tournament can do for France, its society, its sports infrastructure and its economy.
“At three years old, we are convinced that France 2023 will keep its promises. As Claude pointed out, he is already making excellent progress and I am convinced that the tournament will be a powerful vehicle for social change.
The 2019 Rugby World Cup in Japan raised £ 2million for official charity partner Childfund Pass It Back to transform the lives of 25,000 underprivileged children in Asia through rugby. The 2023 Rugby World Cup will seek to go even further by targeting five key pillars of the tournament’s legacy: acting for sustainability and the circular economy, supporting education, training and employment, respecting and protecting environment, promote inclusion and be a champion of gender equality.
At the launch event in Paris, a new distinctive brand identity was unveiled. Bold and inspired by the idea of connection, the heart of mobius will literally come to life connecting all of France over the next three years, starting with the “We Love 2023 Tour”, which will visit 24 cities across France from September 8 to September 12. October in a unique brand train.
Designed in a unique French script, the new brand identity will help show the world the beauty of the host country, the pinnacle of this unique sport and its power to unite and shape live.
Gosper also endorsed the progress of operational planning as preparations reach the next three years.
“The preparations are progressing wonderfully, thanks to the exceptional work undertaken by the organizing committee and the exceptional cooperation and support from national and local governments and the French rugby community.
“There is a lot to look forward to. I have never seen a nation as well prepared as France three years away from the Rugby World Cup.
For more information on the 2023 Rugby World Cup, including ticketing, visit www.rugbyworldcup.com/2023 and https://tickets.rugbyworldcup.com