Nix did not dispute that he provoked or allowed Cambridge Analytica’s parent company, SCL Elections, to offer such services, behavior “demonstrating a lack of commercial probity” according to the Insolvency Department.
The Old Etonian and the former financial analyst will be disqualified from serving as a director or from promoting, training or managing a business from Oct.5, the Insolvency Department said.
“Upon careful investigation, our findings were clear that SCL Elections had repeatedly offered shady political services to potential clients for a number of years,” said the department’s chief investigator. insolvency, Mark Bruce.
“Company directors must act with commercial probity and that means acting honestly and correctly. Alexander Nix’s actions did not meet the appropriate standard for a corporate director and his disqualification from running limited liability companies for a significant period of time is justified in the public interest.
SCL Elections and five connected companies ceased operations in 2018 following revelations in the Observer about its role in collecting data on millions of voters on social media sites such as Facebook, to be used by the campaign election campaign of Donald Trump in 2016.
Cambridge Analytica was found to have used the data to create powerful software to predict and influence choices at the ballot box.
The fallout from the scandal included a scathing report by the House of Commons Special Committee on Digital, Cultural Media and Sport, which called Facebook “digital gangsters” who had tried to obstruct the MPs’ investigation and had done little to fight Russia’s attempts to manipulate it. elections.
Facebook has also agreed to pay a record fine of $ 5bn (£ 3.9bn) in the US, as well as a fine of £ 500,000 – the highest possible – to the Information Commissioner’s office British following the scandal.