Europcar France appoints new Managing Director – Rental operations


Isabel Martinez joined Europcar 12 years ago as financial director, first in the Portuguese scope of the group, then in France.Photo via Max Pexels.

Europcar Mobility Group has announced the appointment of Isabel Martinez as Managing Director of Europcar Mobility Group France, covering the Europcar, Ubeeqo, InterRent and Goldcar activities within the Group’s French scope.

Martinez’s main objective will be to deploy the group’s CONNECT 2023 plan in France, which aims to meet new customer mobility needs and expectations through tailored offers and services in order to take full advantage of the rebound in the post-Covid crisis market. 19 in the years to come. Martinez has spent most of her career in the automotive and mobility industries, where she has held managerial positions with major automakers and their rental branches (Volkswagen, BMW and Mercedes). She also has a background in finance and has put this expertise at the service of various transformations and cultural changes in the companies where she has worked.

Martinez joined Europcar 12 years ago as CFO, first in the Portuguese perimeter of the group, then in France. During this period, she contributed to the commercial performance of both countries and she managed to set up and manage the group’s shared services center in Lisbon.


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