Ashley Banjo said her dance group Diversity had “never been prouder” after ITV ran full-page newspaper ads to show support for their controversial Black Lives Matter-inspired performance.
The dance group, former Britain’s Got Talent winner, gave a special performance to the program on Saturday, September 5, after which Ofcom eventually received around 24,500 complaints.
The routine, billed as a father retrospectively recounting the events of 2020 to his young son, included references to the coronavirus outbreak, police brutality against blacks, and the death of George Floyd that sparked global black protests. Lives Matter.
ITV responded to criticism of the performance by releasing full-page ads on Saturday in all national newspapers, including the Guardian.
The ad features a photo of Diversity’s performance, which the broadcaster captioned: “We are changed by what we see. Just like we are changed when we are seen.
Towards the bottom of the image, a message reads, “ITV. Support diversity. “