Discovery, owner of the pan-European channel Eurosport, has entered into an exclusive six-season agreement, from 2020-2021 to 2025-2026, in France and Poland for the EHF Men’s and Women’s Champions League, the EHF European League and the European Cup. ‘Europe EHF.
In Poland, the media group also acquired the rights to the EHF Women’s European Championship 2020 and the European Men’s and Women’s Championships in 2022, 2024 and 2026.
Exclusive rights to the next three editions of the European Men’s and Women’s Beach Handball Championships are also included in the offers in both countries.
All rights have been acquired from Infront. Infront distributes the rights under its joint agreement with the DAZN group with the EHF.
The ten-year international pair rights agreement, 2020-21, includes EHF euros for men and women (2022-2030) as well as EHF club competitions, and is worth 500 million euros ($ 591 million) in tariffs alone, with an additional expenditure on production and services.
Infront was able to sell the rights to the European Championship in 2020 in Poland to Discovery due to its existing individual agreement to distribute the global rights to the EHF European Championships from 2014 to 2020.
The deal between Discovery and Infront in France was reportedly concluded last week.
The EHF Champions League kicks off today, September 16.
The rights to the EHF club competitions in France have been held by the pay-TV channel beIN Sports since 2012-13. His original deal was supposed to last until 2016-17, but was extended to 2019-20.
Infront encountered significant difficulties in placing the EHF rights in France. The incumbent beIN Sports, who had held the rights for the past eight seasons, had been put off by the move to midweek games in next season’s men’s competition. It is understood that beIN was concerned about the planning difficulties this created.
The EHF European Championships – men and women – in 2020, 2022, 2024, were acquired by beIN in France as part of a multi-territory agreement, which includes the United States, Canada, Turkey, the Asia (Thailand, Indonesia, Hong Kong, Philippines, Singapore and Malaysia) as well as Australia and New Zealand.
BeIN has sublicensed matches involving the national teams of the European Men’s and Women’s Championships until 2024 on the free-to-air commercial television channel TF1.
In Poland, the pay-TV channel Platforma Canal Plus is the former holder of the rights to the EHF club competitions, having signed a one-season contract for 2019-20. It previously held selected rights from 2015-16 to 2018-19 under a sub-license agreement with sports broadcaster Eleven Sports.
The rights to the 2018 EHF European Men’s Championship were acquired by the public television channel TVP.
Infront’s deal with Discovery follows last week’s deal with DAZN for club competition rights in Germany, Austria, Switzerland and Spain.
Among the markets in which DAZN is active, Infront sells the rights so there is no conflict of interest.