The veteran broadcaster’s first post – a video warning about climate change – was posted at 2 a.m. Pacific Daylight Time, and just over four hours later, his count reached 1 million subscribers, a declared Guinness World Records.
Attenborough explained that he was new to the social media platform, but making his Instagram debut to raise awareness of the climate emergency.
“As we all know, the world is in trouble,” he said in the IGTV video, which has been viewed over 9 million times.
Attenborough asked viewers to stay tuned over the next few weeks to learn more about the problems – and solutions – the world faces when it comes to climate change.
“Over the next few weeks, I will be recording messages to explain what the problems are and how we can fix them,” he said.
Attenborough’s Instagram account will be managed with help from colleagues Jonnie Hughes and Colin Butfield, the couple wote in a post accompanying the 94-year-old’s first video.
“Social media is not David’s usual habitat,” they said.
“David Attenborough has spent his entire life traveling, exploring the wild places of our planet and documenting the living world in all its variety and wonders. He also witnessed the damage done. Saving our planet is now a communication challenge. We know what to do, we just need the will, ”they added.
Attenborough’s rapid acquisition of Instagram followers beats former record holder Jennifer Aniston, who gained 1 million followers in five hours and 16 minutes after joining the Facebook-owned platform in 2019, said Guinness World Records.