Cracker Barrel adds alcohol to the menu for the first time in its history ::


– The next time you go to order mom’s pancake breakfast, you can add a mimosa to your order.

Cracker Barrel gets bubbly with the addition of beer, wine and mimosas to its menu for the first time in the company’s 51-year history.

The “old country store” restaurant chain began testing the concept before the onset of the coronavirus pandemic. After adding beer, wine and mimosas to the menu in over 100 locations, the company is making the change permanent.

This helped the overall response from customers to be overwhelmingly positive and made the decision to allow most places to have adult drinks a no-brainer.

“Our guests told us that offering beer and wine would reduce the veto vote – that is, guests who would choose Cracker Barrel for a given dinner occasion, but who would ultimately go elsewhere because they would like to have a beer or a glass of wine. with their meal – especially over the weekend dinner, ”a Cracker Barrel spokesperson told CNN via email.

The company was encouraged by the results of the testing program, which included a limited assortment of beer and wine plus mimosas, according to the spokesperson. The company now plans to add alcohol sales to around 600 locations by the end of the fiscal year, the spokesperson said.

On a call with reporters earlier this week to discuss the company’s latest earnings report, Sandra Cochran, CEO of Cracker Barrel, said the test stores are located in Florida, Kentucky and Tennessee .

“We haven’t really started promoting him yet, but I’m encouraged by his strength, especially in Florida, where we’ve had him the longest,” Cochran said.

Alcohol sales were primarily aimed at dinner parties, but Cochran said mimosas were becoming “very popular” with lunches and dinners.

Additionally, customers will have the option of ordering mimosa kits at select locations in both flavors on offer – classic orange and strawberry.

Cracker Barrel was established on September 19, 1969 in Lebanon, Tennessee. The company has more than 660 locations in 45 states.


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