Facebook declined to comment, but pointed to recent announcements about what it is doing to limit the reach of its platform of groups that support violence and its efforts to protect the November U.S. election.
With 188 million subscribers, Kardashian West is one of the most influential people on Instagram and supporting her and other big names for the boycott saw Facebook shares slide into the aftermarket on Tuesday night. . They were down 1.7% before the market opened on Wednesday.
The organizers of “#StopHateforProfit”, including civil rights groups such as the Anti-Defamation League, the NAACP and Color Of Change, had previously run a campaign that pushed hundreds of brands and organizations to nonprofit to join the Facebook advertising boycott in July.
Ashton Kutcher, Mark Ruffalo, Kerry Washington, Rosario Dawson, Jamie Foxx and Sacha Baron Cohen were among more than 20 Hollywood stars and famous influencers supporting the campaign, organizers said.
DiCaprio said he stood with civil rights groups calling on “all Instagram and Facebook users to protest against the amplification of hatred, racism and the weakening of democracy on these platforms ”.
Facebook, which generated nearly $ 70 billion in ad revenue last year, faces what critics call an indefensible apology for amplifying divisions, hatred and misinformation on their platforms.
“We are rapidly approaching one of the most important elections in American history,” organizers said. Facebook’s “vague and uncontrolled” changes “fall dangerously far from what is necessary to protect our democracy. “
The movement also criticized Facebook’s handling of online material ahead of the shootings in Kenosha, Wisconsin, last month. CEO Mark Zuckerberg said the company erred in not removing a page from a militia group that called on armed civilians into the city earlier. He only pulled down the page after an armed teenager killed two people after violent protests sparked off by the shooting of Jacob Blake, who is black.