BTS is back topping the Billboard Hot 100 this week with “Dynamite,” marking its third week at No.1 and hitting a series of milestones in the process. “Dynamite” sold an impressive 153,000 downloads in its fifth week, surpassing the biggest sales week for any other song in 2020. It is also the first song to spend five consecutive weeks atop the charts. digital song sales from “Old Town Road by Lil Nas X”. The track also climbs to No. 1 on the new Billboard Global 200 chart, making BTS the first act to lead the Billboard Hot 100, Global 200 and Global 200 Excl. US charts simultaneously.
“Dynamite” is also the only pure pop song of 2020 to top the Hot 100 for several weeks, joining “The Box” by Roddy Ricch, “Blinding Lights” by Weeknd, “Rockstar” by DaBaby and “WAP” by Cardi B and Megan Thee Stallion. The fact that “Dynamite” has spent five consecutive weeks in the Top 2 of the Hot 100 largely thanks to digital sales is a testament to the size, fervor and buying power of the BTS ARMY.
Some people took issue with the strategy BTS used to come back to # 1 this week. As the Billboard Charts Twitter According to the minutes, 52% of sales for “Dynamite” this week came from the new “Bedroom”, “Midnight”, “Retro” and “Slow Jam” remixes, released on September 18th. Members of other music fandoms have used this fact to argue that BTS had “cheated” their way to No.1 this week, or that their chart success was somehow illegitimate. BTS fans, in response, noted the absurdity of criticizing a band for surpassing a musical rating by… selling music.
These little accusations are infamous on Stan’s Twitter, and they often reveal the selective memory of fandoms. Conveniently, all artists besides their favorite seem to be playing the charts at some point. Yet while BTS critics may not approve of the group selling multiple remixes of “Dynamite” to improve its graphics performance, they can never accuse the group of bundling digital downloads with physical editions that are not. not delivered for months or bundle the track with irrelevant merchandise like sweatpants, pacifiers and condoms. (Seriously.)
The truth is, BTS didn’t “cheat” to return to # 1 in this week’s Hot 100.
You don’t have to look far to see other artists who have played this game to their advantage. Take Harry Styles, who gave his slow-burning hit “Adore You” a last-minute push to # 1 in early August by releasing three unique physical / digital bundles, two new music videos, and cutting back on the download at 69 cents during the same week of tracking. Or Travis Scott and Kid Cudi, who propelled “The Scotts” to a top spot with the help of “15 physical configurations,” according to Billboard. (The track dropped to # 12 in its second week, proof that staying at # 1 is a much different battle than hitting # 1.)
Speaking of remix: Maybe BTS critics forgot Lady Gaga and Ariana Grande’s “Rain on Me,” which was available in various places to stream and purchase in its original form, as an instrumental, and as as a remix of Purple Disco Machine and Ralph Rosario. That doesn’t mean anything about Doja Cat’s “Say So” and Megan Thee Stallion’s “Savage”, both of which reached No. 1 thanks to high profile remixes starring Nicki Minaj and Beyonce, respectively.
People who accused BTS of releasing too many versions of “Dynamite” might also have overlooked Taylor Swift, who released 16 deluxe physical editions and a variety of product bundles from her latest album # 1, Folklore. Swift also bolstered their recent No.1 single, “Cardigan,” by selling a limited edition vinyl single that included the song’s original vocal memo and releasing a “candlelight booth” version of the track for purchase and broadcast in Canada. continued.
And of course, no preview of the extravagant Hot 100 antics would be complete without a tribute to Drake, who reportedly recruited dancers and social media influencers Toosie, Ayo & Teo, and Hiii Key to create dance moves for his “Toosie Slide.” And post them on their social media platforms, creating a viral dance challenge for a song that hadn’t even dropped yet.
Have you ever spotted the trend? Virtually each superstar The artist dives into his own bag of tricks to move up the ranks of the Billboard Hot 100 and Billboard 200. It’s just a matter of whether they choose to remix their songs, bundle their music with miscellaneous products, or mix it up. ” hire influencers to create a viral social media challenge. You can credibly say that artists and fans are putting too much importance on a No.1 album or single, and that industry-wide pressure is forcing artists to perform ridiculous stunts to inflate their sales, thus decreasing the integrity of the rankings. But if this is the case, you cannot choose which artists to criticize.
Every pop star competes for the same prize – a # 1 hit – and the most discerning artists with the biggest fans win gold. Fans will choose how they want to spend their money, no matter how badly the critics complain, and the numbers for “Dynamite” speak for themselves. BTS has learned to play the game – and there’s a lot worse way to earn than to sell your own music.