Brandy and Monica team up for over 20 million US song streams after Battle of Verzuz

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Brandy and Monica’s record audience at Verzuz resulted in major gains for both singers’ streaming totals after the event.

Together, the couple recorded 21.9 million on-demand streams in the United States for their song catalogs from Aug.31 to Sept.2, according to Nielsen Music / MRC Data, a period including competition day and two days after. residual fan activity. That compares to 6.3 million on-demand streams in the United States in the three days before the broadcast (August 28-30), an increase of 248%.

Of the 21.9 million total streams, Monica’s catalog accounted for 11.2 million plays, while Brandy’s songs recorded 10.9 million streams.

The two R&B hitmakers took part in Verzuz’s last showdown on Monday August 31. At its peak, the webcast drew 1.2 million concurrent viewers, the highest recorded among the show’s clashes to date. Previously, Erykah Badu and Jill Scott have teamed up for the audience record, with around 750,000 fans tuning in to their contest on May 9.

The Verzuz competitions began in March amid the COVID-19 pandemic on Instagram Live. The event features two artists, groups or producers – usually from the R&B or hip-hop sphere – competing in a song-for-song contest that lasts at least 20 rounds. Over nearly two dozen episodes to date, the series has hosted contests such as Babyface vs. Teddy Riley, Ludacris vs. Nelly, and Program Architects Timbaland vs. Swizz Beatz.

Monica took home the win for Greatest Individual Song in Streaming, with new single “Trenches” (featuring Lil Baby), which she debuted halfway through filming. The version pulled 1.2 million on-demand streams in the United States in its first three days.

Beyond that, her next highest total came from “So Gone,” which recorded 840,000 clicks, a 142% improvement from 356,000 before the event, and a trio of tracks from her debut. 1995 album, Mlle Thang: “Why I love you so much” (764,000; up 168%), “Don’t take it personal (just a day off)” (518,000, up 218%) and “Before you leave my home. life ”(499,000; up 218%).

Likewise, Brandy used the Verzuz platform to draw attention to her current single, “Borderline,” which gave the singer her best streaming result of the week. The track, of her B7 album released last month, drew 571,000 on-demand streams from Aug. 31 to Sept. 2, up 87% from 305,000 in the three days before the event.

Behind “Borderline”, Brandy’s top five songs during the period were his Billboard Hot 100 No. 1 “Have You Ever” in 1999, respectively (555,000; up 153%), “I Wanna Be Down ”(496,000, up 116%),“ Almost does not count ”(428,000; up 307%) and“ Angel in disguise ”(408,000; up 579%).

Of course, we can’t forget the main event: “The Boy Is Mine”. The duo closed the nearly three-hour affair with a sort of karaoke-style performance, with the classic collaboration playing in the background as they took turns playing tracks from their duet parts. “Boy,” which topped the Hot 100 for 13 weeks in 1998, recorded 899,000 on-demand streams in the United States from Aug.31 to Sept. 2, up 152% from 356,000 in three days preceding their confrontation.



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