Bauer buys Radio Plymouth to expand GHR network – RadioToday

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Radio Plymouth was bought by Bauer Media to rename it Greatest Hits Radio.

The station is currently locally owned and operated 24 hours a day, and lists Jon White at breakfast, Gavin Marshall by day, Neil Walker on Drive, and Martin Mills at weekends.

RadioToday expects all programs to be networked with Greatest Hits Radio UK and to broadcast the current South West region driving show with Tony Wright, but Bauer is unable to confirm more than details at this point.

As with all other GHR stations, local news and information will continue to be broadcast.

The deal is expected to be finalized at the end of this month, when station staff find out their roles at the station.

Dee Ford, Managing Director of Bauer Radio Group, told RadioToday: “We are delighted to welcome Radio Plymouth to Bauer. It complements our offering and extends our geographic reach into the Plymouth area.

“The station will continue to benefit from multiplatform digital distribution so that it can continue to broadcast in an increasingly competitive, digital and voice-activated world.

“This ensures the delivery of local news and information, traffic and travel to listeners. In addition, advertisers will continue to access this highly valued audience. ”

Tricia Duff, Managing Director of Radio Plymouth, said: “After 17 years of existence and ten years on the air, we all know that the commercial radio network has changed dramatically in recent times. Radio Plymouth’s Board of Directors understands the evolving nature of the industry, and even the high street, and believes that the best way forward is well reflected in the local / national mix of production which has proven to be sustainable.

“The broadcasting landscape is very different from where Radio Plymouth first launched with test broadcasts in 2003, so we are delighted to ensure a more stable future for many of our employees and to maintain the radio diversity in this dynamic and exciting city by the water.

Radio Plymouth started full-time on 106.7FM in 2010 and currently has 35,000 listeners each week according to RAJAR.

It featured Phillip Schofield, who was an investor in the station, and Tony Blackburn’s Soul Show when it launched.

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