Banksy loses legal battle and puts his European brand at risk – all because of his anonymity – RT World News




    L'artiste de rue renommé ne peut conserver les droits de propriété intellectuelle sur son œuvre car il ne pouvait pas être «incontestablement» reconnu comme son unique propriétaire en raison de son anonymat complet, a statué une autorité européenne de la propriété intellectuelle.

Banksy a perdu sa cause contre une société de cartes de vœux, Full Color Black, qui cherchait à utiliser une image représentant la peinture murale au pochoir Flower Thrower qu'il a peinte à Jérusalem. L'Office de l'Union européenne pour la propriété intellectuelle (EUIPO) s'est rangé du côté de l'entreprise, arguant que l'artiste ne peut pas être identifié comme le propriétaire incontestable de l'œuvre - et donc de son image - puisque son identité est inconnue. Aussi sur Banksy partage une vidéo rare de lui-même marquant le tube de Londres avec des graffitis sur le thème de Covid

“Banksy has chosen to remain anonymous and, for the most part, to paint graffiti on other people’s property without their permission, rather than painting it on canvas or his own property,” said the panel.

Representatives of the artist registered an EU trademark for the image of Flower Thrower in 2014. However, the trademark was later challenged by Full Color Black, prompting the artist to set up a gift shop named Gross Domestic Product in Croydon, south London, in 2019. The artist himself said at the time that virtually the only reason behind setting up the store, which only offered online sales, was to win a trademark dispute.

The panel, however, ultimately decided that the boutique didn’t help her case, but actually undermined the artist’s cause. Banksy’s intention “Was not about using the brand as a brand to market products … but only to go around the law. These actions are not in accordance with honest practices ”, EUIPO said.

The artist himself has yet to react to EUIPO’s decision. Banksy is a UK-based street artist known for his social and political themed graffiti and other artistic works. He has been active since the 1990s, but no one has managed to reveal his identity in the years since.

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