Announced today (Tuesday) in the final week of the rescheduled Tour de France 2020, the rights deal means SBS will continue to be the sole provider of live coverage in Australia for the next decade. The two sides will mark a 40-year partnership in 2030.
SBS last extended its contract in July 2013, entering into a 10-year contract for exclusive Tour de France broadcast rights until 2023.
As part of the extended deal for the Tour de France, SBS has secured the exclusive Australian rights to provide live cross-platform coverage. The cover will cover every step and include in-depth highlights and clips.
From 2021 to 2030, SBS will broadcast more than 300 hours of cycling on the network each year.
As part of the new broadcast deal, SBS also acquired the exclusive Australian rights to properties managed by ASO, such as the Dakar Rally and Paris Marathon, as well as other men’s and women’s cycling events, including Paris-Roubaix. , La Vuelta a España, Flèche Wallonne and Liège-Bastogne-Liège.
In July 2019, SBS acquired the exclusive rights to eight cycling events under a new agreement with ASO. The five-year agreement covered the rights to the Tour of Oman, the Volta a Catalunya, the Arctic Race of Norway, the Tour de Turkey, Eschborn-Frankfurt, the Tour de Yorkshire, the Tour de Hungary and by CRO Race.
SBS Managing Director James Taylor said today (Tuesday): “The Tour de France is one of the most prestigious events on the sporting calendar, combining a rich cultural experience with magnificent sporting achievements. The popularity of the Tour goes beyond the world of cycling, bringing people together and contributing to social harmony – that’s what our Charter is for.
Yann Le Moënner, CEO of ASO, added: “By 2030, end of the newly signed agreement, there will be 40 editions since SBS became the cradle of cycling, a mandate that has always seen a passion. bigger for our Down Under events, capped off by the victories of champions like Cadel Evans, Richie Porte, Mathew Hayman and Caleb Ewan, while Toby Price went on to win the Dakar twice.
Earlier this year, ASO extended its Tour de France rights agreement with the European Broadcasting Union until 2025.