Apple decides to forgo 30% discount on paid events on Facebook, but only for 3 months


After weeks of verbal back and forth, Apple (NASDAQ: AAPL) has agreed to give up its hold of 30% of paid events hosted on Facebook (NASDAQ: FB). In an effort to help businesses adjust to the times, Facebook had previously said it wouldn’t charge its own fees until the summer of 2021. And earlier in September, Apple blocked a post that Facebook had sent to its event planners on its app that Apple would take a share of transactions.

Apple’s decision comes with a few caveats, however. On the one hand, the suspension of its 30% reduction only lasts until the end of 2020. It also excludes paid events from video game companies, claiming that they do not apply because video games aren’t affected by the pandemic, and they’re ‘I’ve always been digital-based businesses.

Image source: Getty Images.

A growing number of developers sharpening forks

Facebook’s feud with Apple is not an isolated instance. The feud also extends to the iOS 14 operating system update which requires users of Apple devices to accept apps that can track their information for ad targeting. Other developers are challenging Apple’s high fees for the ability to distribute apps through the App Store.

Apple’s exclusion of video game companies from its new fee waiver, for example, may not have been by accident. Fortnite developer and Tencent (OTC: TCEHY)-backed Epic Games is locked in a legal battle with Apple over the 30% fee. The catch for many other app developers and distributors is that the mobile world is dominated by Apple and Alphabetof (NASDAQ: GOOGL)(NASDAQ: GOOG) Android mobile operating system – both of which reduce the amount of purchases through their respective app stores by 30%. Apple calls its App Store a “tremendous opportunity” for software developers and businesses to reach a digital audience of hundreds of millions. Facebook’s Mark Zuckerberg and other executives are calling it a monopoly, and one-third of developers and haircut companies assume their Apple and Android sales seem to support that argument.

Make no mistake, Apple and Android deserve a reduction in sales on their platform. This is how retail works. But such a big piece of pie? And, interestingly, the two duopoly companies charge the exact same percentage. Apple at least waived its 30% fee for the sake of small businesses for a few months, but plans to restore its take rate in 2021. It likes to play it loud, but Apple could soon find itself under the same antitrust scrutiny. to which its tech titan peers – including Facebook and Alphabet, are subjected.


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