Apple CEO Tim Cook opens up about antitrust investigation, Trump relationship, working from home, and more in interview


Apple CEO Tim Cook spoke at the Atlantic Festival this evening, where he discussed privacy, antitrust issues, remote working and his relationship with US President Donald Trump.
Cook’s interview begins about 15 minutes after the video starts.

Of the ongoing US antitrust investigation of Apple, Google, Facebook and Amazon, Cook said that “big business deserves close scrutiny” which is “fair but important” to the US government. He said he had “no problem” with Apple being investigated, and that he hopes people will eventually hear Apple’s story and find that the company is not. a monopoly.

I think large companies deserve close scrutiny. And I think that’s not only fair but important to the system we have in America. And so I have no problem with Apple being put under the microscope and people looking and probing. My hope is that as people hear our story and continue to hear our story, it will become as obvious to them as it is to us that we have no monopoly. There is no monopoly here.

We are in very, very competitive markets like smartphones, smartwatches, tablets and personal computers. These things are extremely competitive. These are essentially street fights for market share. Our basic strategy as a business is to get the most out of it, not the most… this basic strategy will never produce a monopoly. It is very rare, almost impossible for the best to become the best too. Someone will choose a commodity, and there are enough people who will buy the commodity that they have more shares. And this is true in all the different areas that we are in.

Hope people have heard this and how we behave because it is very important to us. We always do what we believe is right and conduct ourselves with the utmost integrity and professionalism. I hope that has happened and that we can get out of this investigation.

On his relationship with Trump and what it’s like to interact with the president, Cook said he viewed the specific conversations he had with Trump as “private conversations” and did not want to get into what had been discussed, but he reiterated something he said repeatedly. before: that it is better to be involved than not to be part of the conversation.

I think it’s best to get involved, whether you agree on an issue, or I think it’s even more important to get involved when you don’t agree on something. And so, what we do at Apple is we focus on politics. We don’t focus on politics. And so that takes us away from the sort of daily melee of politics and keeps us very focused on the things that are very important to us.

Regarding the move to work from home for many Apple employees, Cook said “it’s not like being together physically” and he can’t wait until “everyone can come back”, confirming that Apple will not be one. of those companies that allow employees to work from home for the long term.

Cook said, however, that “some things” were working very well virtually and things would not come back to what they were.

Frankly, it’s not like being together physically. And so I can’t wait for everyone to get back to the office. I don’t think we’ll go back to the way we were, because we’ve found that some things work really great virtually. But things like the creativity and the serendipity that you talk about, those things, you depend on the people who meet in a day. We have designed our entire office in such a way that there are common areas where people get together and talk about different things. And you can’t plan those hours.

And so I think the vast majority of us can’t wait to be back in the office. You know, hopefully that will happen next year, who knows exactly what the date may be. We have about 10 to 15 percent of work today in the office. I’m also in the office at different times of the week, but the vast majority, 85 to 90 percent of the business still work remotely.

Cook’s full interview, which also details Apple’s vision for how the United States has responded to COVID-19, climate change and California wildfires, privacy, international politics, her future plans, and more, can be viewed via the Atlantic up above YouTube video.

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