Analytic Partners expands in France after strong growth


The company’s new hub will focus support and solutions for the French marketGlobal Analytics Solutions Provider Analytic Partners Announces Service Expansion France following substantial growth in the EMEA region. Paris will be Analytic Partners’ fourth European site and follows Ireland, Germanyand the UK to serve customers in the growing EMEA market.

Founded in 2000, Analytic Partners is an independent global leader with offices across the United States, L’Europe , Asia and Australia. The French expansion will allow Analytic Partners to locate its services in the region and to pair global knowledge with local knowledge.

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Analytic Partners’ adaptive and holistic measurement approach, along with GPS Enterprise, its proprietary technology for data-driven decision making, and ROI Genome, which enables clients to leverage 20 years of knowledge for predictive analysis, are real differentiators in the French market because it allows brands to adapt and evolve to market disruptions and constant changes in order to prosper.
“We are very happy to announce the launch of AP France and to expand into the region”, said Nancy Smith, CEO and President of Analytic Partners. “As a global company, we have long supported our customers France transform data into expertise and develop closer ties with their clients. This expansion further strengthens our ability to support our clients with local experts in the country as well as our integrated technology. ”

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Virginie Lannevere, Senior Director at Analytic Partners will lead the team in Paris. Lannevere explained: “Each new market opens up new opportunities for us and France shows a deep understanding of the role of data in growing organizations. The French market wants to know more about our adaptive solutions and how they can help them thrive. ”

Silvia Russo, Brand Marketing Manager France & Media South Europe at Levi’s, and the client of Analytic Partners said: “We are very happy to work with Analytic Partners. Their team is always attentive to our needs and we have noticed a strong improvement in our internal capacities since the beginning of our collaboration.

Colin Wright, Global Director of Strategy – Retail & Consumer Goods at Microsoft, endorses the strong desire to help brands adapt to ever-changing ecosystems: “Over the past 20 years, Analytic Partners has proven to be an asset invaluable for every organization looking to thrive. They have constantly evolved their own measurement approach, and their integrated technology and services have enabled us to make decisions faster with data.

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