With the new name of the 737 MAX, you won’t even know you’re on board / Boing Boing

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Boeing’s 737 MAX flaws resulted in the deaths of hundreds of passengers in two crashes, the worldwide grounding of the plane and an investigation that revealed growing decay of corporate incompetence and horrific oversight failures . Even with fixes, no one wants to ride the 737 Max. The solution? Rename it.

Boeing today announced an order for up to four Boeing 737s from Polish airline Enter Air. Yes, the airline is ordering Boeing 737 MAX 8s, but they are not described as such. These planes are described as Boeing 737-8. This is clearly part of a very slow and subtle re-branding exercise for the struggling throw. … The first signs of the Boeing 737 MAX name change came more than a year ago. By the time IAG (the parent company of Aer Lingus, British Airways, Iberia and Vueling) signed a letter of intent for up to 200 Boeing 737 MAXs, and IAG called these planes the 737-8 and 737-10 . .

A recommendation from Trump, in fact:



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