West Norfolk businesses reflect on success of Eat Out to Help Out program


Many West Norfolk business owners say the Eat Out to Help Out program has been a great success – but there are pockets of dissatisfaction.As part of the government initiative, customers are entitled to a reduction of up to £ 10 per person on food and non-alcoholic drinks at participating businesses Monday through Wednesday in August.

With the program coming to an end on Monday, many traders have rejoiced over the increase in their tills as the public gradually gains confidence after the lockdown.

Eating out to help out (41293780)

Nick Skerritt, owner of the King William IV Country Inn and Restaurant in Sedgeford, says August has been “fantastic” and Eat Out to Help Out has certainly helped.

“I think some of our clients could not have done without this program,” he added. “And I think there was also a partial transfer of people from Friday and Saturday night to Monday to Wednesday.”

With indoor seating reduced to 90 and 60 outdoors, Skerritt is hoping for good weather in September, which seems busy for reservations.

Patrons of the Market Cross Cafe Bar in Swaffham enjoying blanket in the outdoor area.  (41284288)
Patrons of the Market Cross Cafe Bar in Swaffham enjoying blanket in the outdoor area. (41284288)

Outdoor seating has also been popular at the Market Cross Cafe Bar in Swaffham, with owner Kay Wells noting that several patrons are happier outdoors.

She said: “We reopened only three weeks ago – about a week after the program started – and we’ve been extremely busy. People were very happy when they received the discount.

“Personally, I think the program came at the wrong time. I would have preferred it in October when the holiday trade is over and the weather is not so good. It’s a bit scary winter ahead.

Eat outside to help (41293776)
Eating out to help out (41293776)

During this time, some restaurants chose not to participate.

A spokesperson for The Norfolk Deli in Hunstanton said it has been busy enough without offering any discounts and is aware of places that have pulled out of the program due to ‘bad behavior and customer attitudes. “.


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