Three months ago, former Hulu executive Jason Kilar was appointed CEO of WarnerMedia. Today, he quickly instituted his new regime which saw a serious upheaval from top executives and a re-prioritization of HBO Max.
This sweeping reorganization sees the company lose two of its main programming executives: WarnerMedia Entertainment chairman Bob Greenblatt and HBO Max content director Kevin Reilly.
Instead, Warner Bros. CEO Ann Sarnoff will lead an expanded content group called the Studios and Networks Group, which encompasses the entire WarnerMedia portfolio – effectively uniting the three distinct businesses of Turner, HBO and Warner. Brothers under one roof.
Additionally, HBO’s Programming President Casey Bloys will expand his remit to HBO Max and WarnerMedia linear cable networks such as TBS, TNT and TruTV, which were previously overseen by Reilly. Bloys will report directly to Sarnoff.
Sarah Aubrey, who previously oversaw original content for HBO Max and reported to Reilly, will now report directly to Bloys. Finally, HBO Max Managing Director Andy Forssell will now lead a new HBO Max business unit that will report directly to Kilar and lead the global deployment of the service.
The changes are intended to “help us operate more efficiently and more efficiently” and to underscore the importance of HBO Max to the future of WarnerMedia. The service has had a disastrous launch so far – converting just 1.1 million of its 30 million existing HBO customers to the new service, still not available through Amazon or Roku, and drawing criticism for a lack. of top-notch content, original series and a cluttered interface even though it has received praise for its library of classic movies.