Walmart Joins Microsoft’s Offer to Acquire TikTok in the United States | Technology

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Walmart has partnered with Microsoft to bid on the U.S. operations of the highly popular video sharing app TikTok, as the world’s largest retailer seeks to become a force in the growing digital media industry.Walmart, which is looking beyond brick and mortar to compete with Amazon in online retailing, said it was confident the joint offer will go through with the Donald Trump administration.

Trump’s trade war with China forced ByteDance, the Beijing-based parent company of TikTok, to demand the sale of its North American business to a US company within 90 days or face closure. Trump accused the video app of threatening national security.

Walmart said a deal would allow it to better target a younger demographic, as most of TikTok’s hundreds of millions of users are between the ages of 12 and 24. A deal would also boost its nascent advertising business. Amazon quickly grew its online advertising business to nearly $ 15 billion (£ 11 billion) per year.

“We are confident that a Walmart and Microsoft partnership would both meet the expectations of US TikTok users while meeting the concerns of US government regulators,” Walmart said in a statement.

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