The full text of a press release issued by Peavey Industries LP follows:
Peavey Industries LP is pleased to announce the repositioning of our two flagship retail banners into one, with the conversion of TSC stores, located only in Ontario, to Peavey Mart stores.
TSC and Peavey Mart stores have provided invaluable service and a unique blend of products to our equally unique and valued customer base for decades. The relationship between a farm and ranch retailer and their customer is a combination of business, home, hobby and leisure. With this change, we seek to provide a unique brand that our customers across Canada can identify with as we strive to improve our relationships, strengthening and adapting while striving to ensure a consistent experience and positive on every visit.
The conversion of TSC stores to Peavey Mart stores strengthens our commitment to our loyal customers; we look forward to continuing to provide the same great products and services in-store and online – and we’re excited to bring the Peavey Mart brand to Ontario.
Work will begin immediately on tangible changes in our TSC brick and mortar stores, with this and all other facets of the process expected to be finalized in February 2021. At that time, the Peavey Mart brand will be fully represented throughout. stores and all other aspects of our retail presence, including flyers and online. TSCStores.com will continue to be available and operate as usual until it is transferred to peaveymart.com during the encompassing conversion.
Doug Anderson, President and CEO of Peavey Industries LP, is excited about the change. “We look forward to moving forward with this conversion, strengthening our corporate brand while further streamlining our internal processes,” he says. “Peavey Industries first acquired a controlling stake in 2016, then fully acquired TSC Stores LP at the end of 2017. Throughout this course, a vision has been articulated to create a focused and delineated organization – a” single company ”. Having recently achieved this goal with the full integration of our programs, departments, services, operating systems and ongoing product alignment, it makes sense that our next move is to combine these two great retail entities into one. national brand.
The combination of the two banners will create a Peavey Mart retail group of 89 stores. Peavey Industries is proud of the integrity and strength of the Peavey Mart brand in Canada and we realize that this level of recognition has grown through the connections we have cultivated. “The benefits of marketing and communications are immense,” says Jest Sidloski, vice president of marketing, customer experience and e-commerce, “considering the opportunity to streamline our marketing programs and resources. With a unique, recognized and undiluted brand, our messaging can be refined, increasing our ability to effectively reach, communicate and interact with our customers on a deeper level across all mediums we use – flyers, online, social media, radio as well as other proven channels. ”
Peavey Industries LP is honored to be named “Canada’s Largest Farm and Ranch Retailer” and we recognize the vital role our customers play in our success. We are rooted in the communities we serve and value the relationships our employees have built across the country. Our customer and community focus remains at the center of our core efforts as we implement this conversion; therefore, minimal disruption and inconvenience is expected at TSC stores for our customers who visit in-store or online, throughout this transition to Peavey Mart.