Trump campaign plans aggressive digital ad buy to counter DNC

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The campaign told CNN that the purchase would be in the top seven digits, and that it would be on media outlets such as YouTube, Hulu, and the homepages of several prominent news websites.

Among the top-tier buys will be the resumption of the YouTube banner starting Tuesday as the DNC grows.

Tim Murtaugh, campaign communications director, told CNN that the Trump team had strategically taken advantage of the Democrats and the Biden campaign not buying time on these platforms, despite the fact that events will be largely virtual next week.

The Trump campaign plans to counter these digital events with ads that will paint the Joe Biden / Kamala Harris ticket as too leftist.”It’s great that Team Biden let the Trump campaign take over the best high-end real estate on the internet during Joe’s Big Week,” Murtaugh said. “We will show millions of Americans exactly how Joe Biden’s radical, leftist takeover is now complete. ”

Murtaugh believes the volume of the purchase is so large and targeted that it has the potential to eclipse the Democratic convention.

See Trump and Biden’s face-to-face poll

“More people will see our digital content than will watch the Joe Biden convention itself,” he said.

President Donald Trump plans to visit Old Forge, Pa. Just outside Joe Biden’s hometown of Scranton on Thursday – the same day the former vice president is expected to formally accept the Democratic presidential nomination.

Trump’s campaign announced on Saturday that Trump will deliver remarks in the Key Swing State Thursday at 3 p.m. ET on Thursday, just hours before Biden delivers his acceptance speech virtually at the DNC.

Biden will formally accept his party’s nomination as President of Wilmington, Delaware, where he lives and served for years as a United States Senator, instead of Milwaukee, the original site of the convention, due to concerns caused by the coronavirus pandemic. The convention, which runs Monday through Thursday, will air two hours of programming from 9 p.m. to 11 p.m. ET.

CNN’s Veronica Stracqualursi contributed to this report.

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