Trader Joe’s says he’s keeping ethnic names for foods after all, despite petition from


– A California teenager’s petition asking Trader Joe’s to change the branding of some of its international food products seemed to have hit the grocery chain, but after hinting at a phase-out, management appears to be backing down this plan. Briones Bedell noted that some of the items in question featured racist “packaging” “which perpetuates harmful stereotypes”, primarily through changes to the word “Joe”: “Trader Ming’s”, for example, included on the packaging of some dishes. Chinese chain. deals, or “Trader Jose” for Mexican dishes. Bedell also has a beef with the store’s overall branding, saying its theme was based on “a racist book and controversial theme park attraction” (Disneyland’s Jungle Cruise ride). The high school student’s petition had more than 5,300 signatures on Saturday, and Trader Joe’s himself issued a statement that appeared to indicate she was taking Bedell’s request to heart.

Through a representative, the chain said it was “in the process of updating the old labels and replacing all variations with the Trader Joe’s name, and we will continue to do so until we have completed this important work, ”according to ABC News. This no longer appears to be the case. Fox News reports a new statement on the company’s website that says previous reports were “inaccurate” and that “we don’t agree that any of these labels are racist. We do not make decisions based on petitions. He noted that his “buying team” had looked at some older items and discontinued products that were not selling well, but that the products Bedell complained about were popular with customers. “Products that resonate with our customers and sell well will stay on our shelves,” he added. Bedell Response: “Surely Trader Joe’s owners could afford to hire a diversity manager to help their ‘buying team’. Or, at the very least, a new public relations team? (Read more stories from Trader Joe.)


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