The Ontario government publishes advertisements before the start of the school year. This is what they say


TORONTO – The Ontario government is investing in a number of advertisements that it says will help educate parents and members of the public about the health measures that will be in place when children return to school in September. The ads aired just before Ontario Premier Doug Ford gave a press conference in Etobicoke alongside Education Minister Stephen Lecce.

The advertisements, which will air on the radio in English and French as well as in print media, don’t tell parents much that they don’t already know. In one, the province reiterates that elementary students will be in class five days a week, while high school students will begin the year on an adaptive model with “part-time class attendance.”

“To ensure everyone’s safety, steps are taken to maintain physical distance through the use of social groupings, lunch in classrooms and limited interaction between students and staff,” reads. we in the ad. “To learn more about other health and safety measures in our schools, please visit”

Another ad touts the government’s involvement in creating the back-to-school plan while saying everyone has “a role to play in the safe reopening of Ontario schools.”

“That’s why the Ontario government has asked doctors, health officials, school boards and educators to help develop a comprehensive plan to keep our children safe. Working together, our plan includes physical distancing, placing more nurses in schools, masking, improving hand cleaning and sanitizing, and other measures to ensure the well-being of children. students and school staff.

In a statement, a spokesperson for Lecce said the government’s public awareness campaign has been key to helping curb the spread of COVID-19.

“We will continue to educate the public about the health protocols that are in place, such as the importance of hand hygiene, wearing masks and physical distancing,” said Caitlin Clark.

“As parents and students prepare for the new school year, our government is using every tool at its disposal to ensure they have the information they need, including measures that are in place to ensure the safety of families, students, staff and the school community.

NDP Official Opposition Leader Andrea Horwath criticized the government ads, saying it was “handing out a secret amount of public money for unnecessary propaganda to promote its crowded class agenda.”

“Sir. Ford should listen and respond to the legitimate fears of parents, teachers, education workers and health experts. Instead, he highlights them with advertisements promoting a low cost basement system, ”Horwath said in a statement.

“Every penny spent on these partisan defensive ads must be spent in safe September. ”

The Progressive Conservatives say the ads have been approved by the Auditor General and meet current government advertising guidelines.


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