Tesla has maintained demand during pandemic due to online ordering, says Musk


Tesla CEO Elon Musk highlighted his company’s ability to keep demand high during the coronavirus pandemic through the efficiency of online vehicle ordering.In the first part of a three-part interview with Automotive News ” Jason Stein, Musk, said Tesla’s online ordering process, which avoids visiting a dealership to buy a car, could have helped the electric automaker maintain healthy demand volumes during the pandemic.

“We have seen strong orders throughout the pandemic; we still had a good volume of orders, ”he said.

Tesla thrives on the idea that all of its cars are available to any customer for the same price and that negotiating with discerning auto sales reps is not something the company has never been interested in.

To keep the stress and uncertainty of buying a new car at an all-time high, Tesla used an online ordering process and a direct-to-consumer sales process. This technique was used to eliminate any worries a car buyer might have about dealing with sellers and negotiating the price of a new automobile.

“We make the shopping experience very easy. You can buy a Tesla in just two minutes by going to our website. Go to our website. You can literally order a Tesla in two minutes, maybe a minute if you’re really quick, ”Musk added. “I guess people are less likely to want to go to a dealership, test drive, hang out in the lobby and that sort of thing.”

This technique appears to have complimented Tesla’s sales figures throughout the pandemic, which has shut down many Tesla showrooms and forced car buyers to wait to buy a car or order one online. .

Demand was something that many car makers seemed to struggle with throughout the first half of the year. While people were unemployed or without full work, automakers experienced a drop in demand for their vehicles, and buyers were unwilling to spend the money on a new car, or they weren’t. not ready to risk their health to buy a new ride.

The efficiency of Tesla’s online ordering process, along with the relatively stress-free process it involves, has helped the electric automaker stay on top of the pandemic amid the pandemic.

Among the comfortable shopping experience, Musk also said that the reason Tesla has been able to maintain success throughout the pandemic is that the company simply loves its cars more than traditional manufacturers. The addition of video games, in-car entertainment, Easter eggs, and autonomy all contribute to the company’s success during tough times.

Demand for the company’s vehicles has undoubtedly not slowed down. In the second quarter, Tesla delivered 90,650 cars, leading the Model 3 sedan, which was the most popular vehicle in June worldwide.

Tesla has also confirmed that it will open a new Gigafactory production facility in Austin, Texas that will produce the hugely popular Cybertruck, as well as the Model Y for the eastern half of North America.

First part of Automotive News ” The interview with Tesla CEO Elon Musk is available here.


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