Tesco apologizes for the top with ‘unacceptable’ words on black siren


Katie Wells, from Dover, Kent, was disgusted with a recent discovery in Tesco (Photo: Kent Live / BPM Media)

Tesco bosses have apologized after a customer spotted children’s clothing that deems a black mermaid’s hair “too fluffy.”

Mum Katie Wells was shopping at the Whitfield branch of the supermarket in Dover, Kent on Friday when she came across the t-shirt.

Depicting a smiling black mermaid holding a hand mirror, the image is taken from the children’s book “It’s Not My Mermaid,” written by Fiona Watt and illustrated by Rachel Wells (unrelated).

But the issue was raised because the top shows the sea creature alongside the book’s title and a caption: “Her hair is too fluffy.”

The mom of two explained, “We were walking down the main center aisle and saw the scenery from afar. I am excited because sartorial diversity is particularly rare.

“I read the text on the shirt and was really shocked. It’s not something a kid should read on a T-shirt, and it perpetuates a stereotype – it’s racism.

By describing the mermaid’s hair as ‘too fluffy’, the image could be taken to suggest that dark hair is not as desirable as other hair textures.

The t-shirt, found in the Tesco store in Dover, describes a black mermaid’s hair as ‘too fluffy’ (Photo: Kent Live / BPM Media)

This could have potentially damaging effects on children’s self-image as they grow older, with the book aimed at babies and toddlers.

Katie argued that this was a “disappointing” reflection of the people who make decisions at the retailer.

“Tesco must do better. They need to clearly diversify and be aware of their purchasing team, ”she added.

“This is not a new problem, especially with all that has been in the media recently, ignorance is no longer an excuse. It makes me so sad and angry that this is how black children grow up.

The book is part of a “delicate” line published by Usborne Children’s Books, where the pages are filled with different textures of material that encourage young readers to touch parts of the mermaid, including her hair.

That’s Not My Mermaid, by Fiona Watt and Rachel Wells, was released in 2005 (Photo: Kent Live / BPM Media)

It is also widely considered offensive to touch black hair, especially without permission.

Responding to Katie’s complaint and her request to remove all T-shirts from their stores, a Tesco spokesperson said, “We remain absolutely committed to making Tesco a place where everyone is. welcome and apologize for any infringement caused.

“We will no longer be purchasing orders for this product. ”

There has been no comment yet on whether the supermarket will continue to sell the remaining inventory of the offending item.

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