Swift’s latest album Folklore rose to number one in the official UK albums chart last week, based on streams and downloads alone (37,000 total chart sales combined).
Although halfway through the graphics cycle, Folklore had slipped behind the second album by Irish rockers Fontaines DC The death of a hero (Partisan) and Creeper’s Sexual death and the infinite void (Roadrunner).
Not so fast. In a surprise move, Swift’s UK label EMI made the CD of Folklore available Tuesday (August 4) in stores and online, advancing its planned release by three full days (August 7).
It is a strategy that gives Folklore a “chance to fight” to hold the crown of cards for at least a week, reports the Official Charts Company.
Folklore is Swift’s fifth number one in the UK. And thanks to his staggered physical releases, he will likely settle at the top of the official UK albums chart for months to come. The cassette of Folklore is slated for September 18, and the double vinyl is due out later, November 27.
Fontaines DC, a five-piece post-punk group from Dublin, were nominated for the Mercury Prize for their debut in April 2019 Dogrel, which peaked at ninth place in the national album chart.
The official UK singles and albums charts are released on Friday evening.