Taco Bell launches its “mobile” restaurant concept in 2021, emphasizing drive-thru and curbside pick-up

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Taco Bell is responding to on-demand orders in the coronavirus era by launching a “Go Mobile” restaurant concept slated for 2021, the fast food chain announced Thursday.

Taco Bell has unveiled its most modern brand expression to date: Taco Bell Go Mobile. (Taco Bell)

The Yum Brands-owned Taco Bell Go Mobile locations will be smaller sites of 1,325 square feet, compared to their usual 2,500 square feet restaurants.

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Customers can order through the Taco Bell app, and each location will feature two drive-through aisles to speed up the ordering and pickup process. The “smart” restaurant will also detect when customers arrive for their orders and suggest the fastest route to collect their food.

Alternatively, Taco Bell Go Mobile customers will have the option of getting their food via contactless curbside pickup. And to streamline the process, the restaurant will offer steering wheel ordering of tablets.

The restaurant concept photos also appear to show only limited dining facilities.

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“With demand for our drive-thru at an all-time high, we know that adapting to meet the ever-changing needs of our consumers has never been more important,” said Taco Bell President and Global COO Mike Grams in a statement. “For the first time, our customers will be able to choose the pick-up experience that best suits their needs, while never leaving the comfort of their car. ”

Earlier this year, the chain said it plans to hire 30,000 new workers for curbside delivery and pickup roles.

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Taco Bell joins a number of chains that have pivoted recruiting efforts to accommodate Eaters during COVID-19. In March, pizza chain giant Dominos said it had more than 10,000 openings for delivery drivers, pizza makers and customer service representatives to accommodate more take out orders.

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