It’s safe to say that fans can’t wait to release the Kraken with merchandise sales continuing to break records.
According to Fanatics, the official NHL business partner, the Seattle Kraken have become the league’s best-selling expansion identity launch. They beat the previous leader, the Vegas Golden Knights, four times.Two Kraken items were in the top three in sales on all Fanatics sites. Kraken fanatics tagged Navy Logo T-Shirt
and brand fanatics Triple blend t-shirt
ranked behind only the coveted WNBA orange hoodie.
After the Krakens revealed their name on July 23, the first 24 hours marked a surge in sales for the online store. Seattle was the best-selling team in all of the major sports leagues during this period.