RELATED: Ryan Reynolds Launches Streaming Service For Fans Of The 2003 Heist Movie ‘Infallible’
Gin was introduced in 2006; Reynolds became owner and creative director in February 2018.
“A little over two years ago, I became the owner of Aviation Gin because I love the taste of aviation more than any other spirit. What I didn’t expect was the sheer creative joy of learning that a new industry would bring, ”he said in a statement on the sale. “Growing the brand with my company, Maximum Effort Marketing, has been one of the most rewarding projects I have ever been involved in. I want to thank Diageo for their incredible team and their passion. We’re so excited for the next chapter of Aviation Gin, which I promise will require just as little reading.
RELATED: Blake Lively & Ryan Reynolds Are Ready to ‘Embarrass’ Their 3 Daughters
Diageo is no stranger to massive transactions involving celebrities. In 2017, he bought George Clooney’s Casamigos tequila for $ 700 million, plus a potential of $ 300 million based on the brand’s performance.
Reynolds has already defined his ‘out of office’ email response now that the company has sold.
If someone sends them an email, the response they will receive reads: “Thank you for your email. I am currently out of the office, but I will always work very hard to sell Aviation Gin. For quite a long time, it seems.
“In the related news, I just learned what a ‘gain’ is … And I would like to take this opportunity to apologize to everyone I told you to fuck off. in the last 24 hours. My attorneys just explained how long it takes to get a “top-up”… so… it turns out I’m not as George Clooney as I thought I was. The point is, for those listed below, I’m sorry… and I will indeed need your help in the months and years to come. Thank you in advance! ”
Reynolds went on to name a long list of people including: “Mum, Blake, Peter, CEO of Diageo, The Rock, George Clooney, Southern Glazer, Betty White, TGI Friday’s, Baxter, Calisthenics, AMC Theaters, Total Wine, The Number 8, Don Saladino, Darden, Alfredo Garcia’s chef, soothing lavender pillows. ”
He signed the letter as follows: “Ryan Reynolds. Owner? American Aviation Gin. ”