Quaker Oats actor and pitchman Wilford Brimley dies at 85

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Brimley died on Saturday while hospitalized in St. George, Utah, his manager Lynda Bensky told CNN. He had been in intensive care, where he was being treated for medical problems and was on dialysis.

“Wilford Brimley was a man you could trust. He said what he wanted to say and he meant what he said, ”Bensky said. “He had a hard exterior and a tender heart. I am sad that I can no longer hear the wonderful stories of my friend. He was one of a kind. ”

His film credits date from the 1970s and include “Cocoon”, “The Natural” and “The Thing”. He has also starred in several TV shows, including NBC’s “Our House” as a gruff widower who asks his stepdaughter and children to live with him.

In addition to Quaker Oats, he also appeared in commercials for the American Diabetes Association, where he used his raspy baritone to trick people into checking their blood sugar often.

Over the years, he’s gained a new legion of fans – many of whom were born decades after his film appearances – drawn to memes paying homage to his mustache.“RIP Wilford Brimley – so many great performances, but I’ll never forget seeing him sing that amazingly tender ‘It’s Not Easy To Be Green’,” comedian Stephen Colbert tweeted.

Brimley is survived by his wife, Beverly, and three sons.

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