Post Malone has taken an undisclosed stake in esports organization Envy Gaming.
The partnership was revealed by the singer via social media on Friday before the Call of Duty The league playoffs this weekend.
Malone is originally from North Texas, where Envy Gaming and its esports teams – including Dallas Fuel, which competes in the Overwatch League, and the Dallas Empire, competing in the Call of Duty League – are based.
“I grew up in Texas and have been playing my whole life, so it felt really good to me,” Malone said in a statement. “I’ve always wanted to be a part of introducing the game to the professional sports world, so being involved with what Envy is doing in my hometown feels like a perfect fit. ”
“Post Malone is a cultural icon who attracts large numbers of fans in everything he does, be it music, entertainment or games,” said Adam Rymer, who joined Envy Gaming as CEO in July of this year, in a statement.
Rymer added that Malone first connected to the organization through owner Mike Rufail. “They’re both Dallas Cowboys fans. There was this very natural and mutual admiration for the game in Texas and the thought of how to work together could be a big deal for them. ”
Rufail added, “I first met Post at Posty Fest in Arlington last November. We had a very real conversation about his love for video games. He is a real player who brings a lot of effort and personality to everything he does. I couldn’t be happier that he is investing and building with us. ”
Malone is a gamer himself, now a Twitch channel where he has streamed live. PlayerUnknown Battlegrounds in the old days. He has also been active on Twitch through the HyperX gaming brand channel.
Regarding the future of Malone’s involvement with Envy Gaming, Rymer said, “In the short term, we want him to feel like an owner of the teams and the organization, which he has signed on to. . It means being sure he is in the know. on the major Envy initiatives to come in the coming months. We want to bring his world and our world closer together over time, and find the right ways for him and his fans to get involved. “
This article was originally published by The Hollywood Reporter.