It looks like Nissan, taking on the Detroit Three and the choke they have in the full-size truck market, is also reconsidering its efforts in this area.
The Titan and Titan XD pickup trucks will exit the Canadian market after the 2021 model year, according to a report first released on The truth about cars and since confirmed by Nissan Canada.
Warning readers will recall that several body configurations recently disappeared from the Canadian purchase order, along with the diesel engine. In an effort to implement its detailed four-year plan in May, the company appears determined to address its core strengths and focus on sustainability instead of chasing market share.
Nissan didn’t have many of these when it came to the full-size truck market in this country. The company has sold a grand total of 800 Titan pickup trucks through the end of June. For comparison, Ford moved 56,466 F-Series trucks in the same amount of time. Yes, the 2020 calendar year has been filled with challenges, but during the same period in 2019, only 1,737 Titan left the dealer lots.
Our intrepid Jil McIntosh gave an excellent update on the Nissan NV, a van closely related to Titan. Only 246 of them have been captured by Canadians so far this year, about half the number last year, which is on par with most brands thanks to COVID-19. With Titan on the sidelines, it would be difficult to stock the full-size NV pickup truck on dealer lots. Nissan Canada says its 2021 model line-up is still being finalized, but for now, the NV line-up remains unchanged.
A quick read of Nissan’s four-year plan shows that when examining the streamlining of its product portfolio, the focus is on vehicles in the C and D segments (including crossovers, of course) and the pursuit of the work on electric vehicles while reallocating resources to what he describes. as globally competitive vehicles. Titan is not available worldwide.
Interestingly, he also mentions a renewed emphasis on sports cars, using the “Alliance leader / follower system”. This could indicate a merger with Renault or Mitsubishi to create the next Z coupe.
And that? Are you going to miss the Titan? Or are you looking forward to a Nissan focused on the aforementioned laser platforms? Sound off in the comments section below.