CEO Bob Chepak said it was important to find new distribution routes during the pandemic and that “in the United States, Canada, New Zealand and many countries we will be offering on Disney +, the epic Mulan on premium access starting September 4, priced at $ 29.99 in the US ”
Disney + Surpasses 60.5 Million Subscribers, Hits 5-Year Stream Target In First Eight Months – Update
Chepak added during a round of questions with financial analysts: “We are delighted to bring Mulan to a consumer base that was waiting for it because we had to move our (release) dates several times… We are looking at Mulan ad hoc rather than saying there is a new model of commercial windowing. What Disney will keep an eye on Mulan is the increase in subscribers as well as transactions generated on the service with this new price. So, show, don’t lose your hair yet: Disney has no plans to take Black Widow out of theaters in November (at least not yet).
Heaven knows this decision will be a blow to American theaters that are considering reopening and in need of a big title. However, no one knows how the reopening of the big circuits will look and behave. In addition, New York and California have yet to authorize the reopening of hard top theaters. There was buzz that Disney could go this route with Mulan, but some thought they were just waiting to see what was going on Principe.
On July 23, Disney took Mulan temporarily off the calendar (its previous date being August 21) as Warner Bros. Principe plans then. It was unfortunate for Disney, as it was the same day AMC announced it would slowly reopen across the country in mid-August.
Chepak also mentioned today that the number of global Disney + subscribers has reached 60.5 million.