Liverpool won’t repeat Manchester United mistake as Nike era dawns to bolster FSG plan


As the clock struck midnight on July 31, Anfield slept before the famous stadium rose and began the day bathed in golden light to mark what should be the dawn of a glorious new era at Liverpool Football Club . This is an important date, as August 1 brings a day of significant change for the World, European and Premier League champions as they team up with colossal sportswear brand Nike and embark on the most lucrative kit deal in club history.

Meanwhile, a month-long transition period is also underway at the top of the hierarchy as CEO Peter Moore’s three-year fixed-term contract ends and Billy Hogan takes his place.

Interestingly, Hogan – who was managing director and commercial director of Anfield – is the man responsible for negotiating the deal between Liverpool and Nike.

It really is a new beginning on so many levels.

This is the first time Liverpool have teamed up with Nike and the partnership represents a big step forward for the Reds in their goal of solidifying a reputation as one of the biggest clubs on the planet on and off the pitch.

Now is the time for the club to take full advantage of Nike and the support it can offer as the five-year partnership with New Balance – which will be fondly remembered as a trophy-laden era – comes to an end.

Indeed, Nike and its meteoric history should give fans hope for an exciting future with ambition and to earn a key part of their philosophy. It’s a goal that undoubtedly matches the goals of Liverpool and Jurgen Klopp.

Amicable talks and a week-long court battle last year resulted in a deal with the Oregon-based giants, which is worth around £ 30million guaranteed a year.

That’s about £ 15million less than what Liverpool earned from New Balance, but the additions and exposure offered by Nike – a company that saw a $ 7.92 billion increase in fourth-quarter revenue. pounds sterling in 2018 – will see their contingent income eclipse old charges.

Nike is believed to offer 20% royalties on merchandise sales and their greater global reach has led to suggestions that Liverpool could in fact earn more than £ 80million a year.

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It’s all part of the deal finalized by Hogan and his team.

The fact that he was able to get such a lucrative deal signed by all parties is only testament to the clear vision he has for the future at Anfield and the esteem in which he sees the club.

The fact that Moore, who is leaving on his own terms to return to America with his wife and children, is sticking around next month to help Hogan settle into the role will only help the club continue on the road. way to greatness.

This is a phase that really presents a huge opportunity.

Things have never been so good off the pitch at Liverpool and with the successes achieved over the past two seasons the same can be said on the pitch.

But there is definitely more to come.

With Jurgen Klopp at the helm alongside his amazing management team and sporting director Michael Edwards continuing to make waves behind the scenes with his recruiting team, they can help Hogan through a smooth transition in his early days.

It helps, of course, that the average age of a Liverpool first-team member is 26.5. The Anfield playing staff will continue to be the dominant force they are today for at least the next two years.

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Just look at Manchester United, for example, when Ed Woodward was appointed CEO in 2013 and David Moyes started his tenure at the same time. They haven’t been the same since.

Arsenal and Tottenham Hotspur have also failed to capitalize and consolidate strong positions and Liverpool have acted with authority to ensure the same does not happen here.

In short, one can suspect that Klopp and his team are here to stay.

Unmatched in the field nationally, Finance remains in rude health and world-class staff in every department behind the scenes. The trophies will continue to be a wonderful consequence.

A new era has opened in Liverpool. Anfield is bathed in golden light. And don’t bet it will darken anytime soon.

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